Whether you like it or not pop beats and pop instrumentals have taken the music industry by storm in the past 5 years! If you check the Billboard Charts, you will notice that the majority of the background music for chart topping songs is composed of pop beats. Recording artists such as Lady Gaga, Katy Perry, Rihanna, Taio Cruz, Pitbull, and Jennifer Lopez are just a few of the long list of artists that are looking for “hit records” composed of pop instrumentals.
If you are producer or beat maker selling beats online, it is critical that you offer what people want to buy. Right now pop beats are in high demand by major artists as well as some indie artists. You definitely want to have a few pop beats for sale in your beat catalog.
However, the problem that some producers encounter is that they have not learned how to make “good” pop beats. Creating pop instrumentals that major and independent artists are willing to buy can be challenging, but it is not impossible.
The following are some practical steps to follow if you want artists to buy pop beats from you:
1. Use High Quality Sounds
Choosing high quality sounds is one of the most important aspects to creating a good pop instrumental. Weak sounds, no matter how well engineered will ultimately result in weak beats. Full sounding instruments and drums will give your beats the cutting edge they need to compete with other top pop producers. If you are using programs like FL studio or Logic Pro, utilize VST’s and other third party instruments to get that “Big” sound. Focus on creating catchy melodies that can easily be remembered. Make sure your drums “knock” and that the bass is “pumping”!
2. Study Hot Pop Beats
This point cannot be stressed enough! The greatest producers and beat makers are students of music. They study what sounds “good” and what types of beats artists and record labels are willing to buy. What sounds “good” is always subjective, but if you pay attention to the trends in music you will figure out what beats are selling easily.
It is in your best interests to critically analyze pop music to begin making and selling better pop instrumentals. A great place to begin doing this is through services like Pandora or Spotify where you can listen to playlists of a particular genre or style of music. Find the pop stations and start listening! Another great place to listen to pop music, is via satellite radio (i.e Sirius/XM satellite radio). Check your local radio stations too.
Pay attention to the drum patterns, vocal arrangements, transitions, sound effects, synthesizers, rhythms, melodies, etc, used in pop music. Pop is a very broad music category so you should carefully observe the different variations of the genre as well.
3. Create Pop Beats With Hooks
This is a huge selling point for many major artists when it comes to pop beats. Major artists generally like to hear a fully referenced or at least partially referenced song before they buy the beat/song package. Making a pop instrumental and having someone sing a chorus on it (or even complete an entire song over your track) will give you an advantage over other producers. Find a singer/songwriter to reference hooks and choruses for you. It will help you sell more music online!